Today packaging is shifting its role from a mere container to a fundamental tool in the strategy of a company. But.. what is packaging? And what are its main roles? Packaging could be defined as "Processes (such as cleaning, drying, preserving) and materials (such as glass, metal, paper or paperboard, plastic) employed to contain, handle, … Continue reading Packaging in the food industry: uses, features and tips
Knowing the trends in your market is essential to understand your consumers and their needs, in order to offer them always up-to-date products, that will meet their expectations and their tastes. For this reason, creating new products without considering changes in trends could lead to disastrous failures. Analyzing the amount of articles on trends in … Continue reading Top 10 Food Industry Trends: Healthy is the way
When you have to deal with Web marketing, you have to deal also with SEO (Search engine optimization), even if you’d rather not. SEO is often perceived as something difficult and time-consuming, but it could be your best allied in the war for online visibility. Today we asked to Alessio Pomaro, SEO & Web Marketing … Continue reading Talking with an expert: SEO & keywords
The organic world, in the last decades, has become wide. As already seen with one of our previous articles, it is not characterized only by fruits and vegetables, but a particular category has earned special attention: the organic wine. In the last few years, the success and interest in organic wine are related to the … Continue reading Interview: How does Perlage Winery communicate its organic wine?
As we have already seen on our previous article, e-commerce is becoming one of the most used channels to buy and sell products and it has proved to be a valuable tool, if used paying attention to customers’ needs. A lot of product categories can now be found online and the food industry too had … Continue reading E-commerce as a valuable channel for organic food
Nowadays, technology, science and speed are the first associations that come to mind when we think about lifestyle and modern production. If we think of the most common consumer goods, we are aware that they must "present themselves in the best" ways, appear beautiful aesthetically to encourage the purchase and this logic is also reflected … Continue reading Organic: tradition and modernity meet on Social Networks
Many are the controversies on organic food: it is usually difficult to clarify doubts and take a clear position due to scientifically conflicting results. This concept is becoming increasingly important also in the area of nutrition and dietetics; with the help of a dietician, Giulia Cossali, we will try go deeper in the subject. Organic … Continue reading Talking with an expert: organic food in nutrition and dietetics area